Applied Ambition
A design and branding practice built for doing, not just dreaming.
Applied Ambition is the design practice through which Joshua Lepley operates client work. It provides the structure for engaging with brands, studios, agencies, and in-house teams, allowing projects to scale thoughtfully as needed. The practice supports collaboration with trusted creatives while keeping the work grounded in hands-on design, craft, and execution.
Outcomes, not awards
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No fluff
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Progress over perfection
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No BS
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Outcomes, not awards ✺ No fluff ✺ Progress over perfection ✺ No BS ✺
🤝 You can find A.A. on Linkedin
📍 Based in the New York metro, working nationally and globally
👊 Applied Ambition is the design practice of Joshua Lepley
♻️ Designed with restraint to respect the environment
©2026 Applied Ambition LLC
A.A.