/ STRATEGY & VISION /
/ BRAND IDENTITY /
/ SYSTEMS & GUIDELINES /

Working closely with Prequel’s founding team, I helped shape an identity that balances the company’s origin story with its ambitions for growth. The system was designed to reflect the variability and adaptability inherent in their data integration product, translating complexity into a clear, flexible visual language. Every element was developed hands-on, ensuring the brand performs with consistency and precision across platforms.