/ CAMPAIGN STRATEGY & DIRECTION /
/ VISUAL IDENTITY /
/ SYSTEM DESIGN & EXECUTION /

This project is under NDA and cannot be publicly shown.

Working within a small team, I was tasked with creating a campaign identity for Apple TV. I defined the visual language and built a cohesive system that could extend across touchpoints, grounding the work in both strategic clarity and hands-on craft. I’m glad to share more about the approach and scope in conversation.