/ STRATEGY & VISION /
/ BRAND IDENTITY /
/ SYSTEMS & GUIDELINES /

I partnered with PCC’s leadership to guide a strategy workshop and shape a brand identity that honors their history while reflecting their evolution. The updated monogram and visual system position PCC as a connector, educator, and innovator, bringing clarity and intention to every touchpoint. The process combined hands-on design with strategic leadership, ensuring the brand performs consistently across print, digital, and motion.